The Juicery Co.

For The Juicery Co., a family-run business born out of love and resilience, I had the honor of creating a visual identity that reflected their heartfelt story. What began as a way to support their father’s nutrition during cancer treatment grew into a thriving farm-to-juice company. I designed a custom chalkboard illustration, which I hand-painted in their store to create a personal and inviting touch. Additionally, I developed stationery, menus, and hang tags for their juices, as well as packaging for their juice cleanses. For the bottle design, I wanted to highlight the vibrant colours of the juices themselves, so I opted for a simple white logo printed directly onto the bottle, leaving the rest of the bottle transparent. This allowed the natural hues of the juices to shine through, emphasizing their freshness and purity. Each design element was crafted to reflect the natural, wholesome quality of their products and the family’s dedication to health and community. This project was a beautiful blend of storytelling and design, allowing me to create a cohesive and heartfelt brand that truly honored their mission.