WildTale Restaurant

For WildTale, a seafood restaurant in Vancouver, I had the opportunity to create a cohesive visual identity that reflected the restaurant's connection to the ocean. Inspired by the concept of 'merroir'—the unique flavours imparted by the sea—I designed custom illustrations of sea creatures, which were transformed into a versatile pattern. This pattern became the cornerstone of the branding, appearing across the menu design, stationery, and even as custom-printed wallpaper within the restaurant's interior. Additionally, I extended the design to staff uniforms, ensuring a seamless and immersive brand experience. The result was a polished yet approachable aesthetic that captured WildTale's essence: fresh, wild seafood served in a relaxed and welcoming environment. This project allowed me to blend illustration, print design, and environmental branding, creating a memorable and cohesive identity for the restaurant.