lululemon Holiday

To complement lululemon's Holiday campaign, I led the Art Direction for a special Holiday gifting mini-campaign, centered around an off-body photoshoot. Recognizing the unique challenges of the pandemic—where many people were unable to spend the holidays with loved ones—I aimed to create a campaign that resonated with the audience's reality: their homes. The photoshoot, captured by local Vancouver photographer Grant Harder, was intentionally styled to evoke warmth, comfort, and connection, reflecting Grant's signature ability to infuse his work with rich, inviting tones. The imagery focused on cozy, relatable settings that highlighted lululemon's holiday gift offerings while speaking to the emotional tone of the season. This campaign was a meaningful opportunity to connect with the audience in a way that felt authentic and empathetic, blending the joy of gifting with the realities of the moment.