Make it stand out

As the Senior Graphic Designer for lululemon's collaboration with Francesca Hayward, Principal Dancer at The Royal Ballet of London, I played a key role in bringing this campaign to life. Working closely with a talented creative team, I contributed to the visual storytelling of the project, which was photographed by the world-renowned Craig McDean at the iconic Royal Opera House. The campaign celebrated the fusion of ballet elegance and lululemon's technical innovation, with Francesca collaborating directly with the product team to inform the design of the collection—garments inspired by traditional ballet aesthetics but reimagined with modern, performance-driven fabrics. This project included a digital shopping experience, product hang tags, a luxurious gift box package, and an in-store retail experience including window design.