lululemon Men’s

As the Art Director for lululemon's On The Move men's campaign, I spearheaded a dynamic photoshoot aimed at elevating the brand's appeal and relevance in men's technical casual wear. Collaborating with renowned Vancouver photographer Trevor Brady, we crafted a visually compelling journey through Vancouver’s Chinatown that showcased the collection's smart, breathable, and versatile designs. The campaign's goal was to position lululemon as a relevant and aspirational choice for men, blending functionality with modern style. Through strategic creative direction, we successfully highlighted the brand's commitment to innovation and style, driving increased interest and engagement in their men's collection.