For Banana Republic’s Holiday Mini Campaign, we transformed The Banana—our private speakeasy inside the SOHO NYC flagship—into the setting for a captivating holiday shoot that celebrated occasion wear and inspired guests to shop festive party looks for the season.

To amplify reach and engagement, we partnered with three well-known influencers—Coco Baudelle, Gabriella Ortiz, and Sebastião Hungerbühler—to execute a robust paid media and social rollout that maximized engagement across platforms. The dedicated shoot was on location at the iconic Hotel Chelsea, NYC. Designed as a truly social-first capture, the videos feature dynamic behind-the-scenes content and vertical-format videos. The videos were energetic, stylish, highly shareable and effortlessly cool.

The campaign videos drove to a shopable landing page showcasing all featured looks, creating an immersive and fun shopping experience, perfect for the holiday season.